Ram becomes official truck, Jeep the official vehicle
DENVER - One of the world's most iconic car brands, Chrysler, has signed on as an official sponsor of University of Denver Athletics and Recreation. The multi-year deal brokered via Denver Sports Properties makes the Chrysler Group the exclusive rights-holder in the auto category for the University Division.
"Chrysler Group is excited to announce Ram as the official truck and Jeep as the official vehicle of University of Denver Athletics," said Jeff Hines, director of the Chrysler Denver Business Center. "We're looking forward to the opportunity to showcase our tremendous vehicle lineup to the students, alumni and fans of Denver Athletics during the upcoming sports season."
The Chrysler brand will be showcased through various DU platforms, including prominent displayed in Magness Arena. The partnership also allows for unique in-game promotions in support of the Ram and Jeep brands, in addition to game program inclusion, specific in-game announcements and other promotional opportunities.
"Partnerships such as this one exemplify the ascension of the University of Denver and our athletics programs," said Peg Bradley-Doppes, DU's Vice Chancellor for Athletics, Recreation and Ritchie Center Operations. "We are striving to be the best in all we do, so it is meaningful that our students, alumni and friends see us connecting with the best, and Chrysler is without a doubt an elite American institution."
About the University of Denver and DU Athletics and Recreation
The University of Denver is committed to improving the human condition and engaging students and faculty in tackling the major issues of our day. DU ranks among the top 100 national universities in the United States. For additional information, go to www.du.edu/newsroom.
The Division of Athletics & Recreation provides athletic, recreational and entertainment opportunities that meet the needs of students, faculty, staff, alumni and the Denver community. The vision of the Athletics and Recreation Division is to actively create, promote and sustain an environment in which each participant is challenged and supported in pursuit of personal growth in the areas of sports, wellness and recreational activities.
About Chrysler Group
Chrysler Group LLC, formed in 2009 to establish a global strategic alliance with Fiat S.p.A., produces Chrysler, Jeep, Dodge, Ram, Mopar, SRT and Fiat vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler Group's culture of innovation, first established by Walter P. Chrysler in 1925, and Fiat's complementary technology that dates back to its founding in 1899.
Headquartered in Auburn Hills, Mich., Chrysler Group's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300 and Town & Country, Jeep Wrangler, all-new Dodge Dart, Ram 1500, Jeep Grand Cherokee SRT8 and Fiat 500. Fiat contributes world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.
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