The University of Denver Division of Athletics & Recreation and CBS Collegiate Sports Properties have reached accord on an eight-year strategic partnership in support of Multi-Media Rights representation for the Pioneers' Athletic programs. The agreement will begin immediately and run through June of 2019.
As the exclusive Multi-Media Rights representative for Denver Athletics', CBS Collegiate Sports Properties will operate under the designation of Denver Sports Properties and engage the market with new inventory platforms and strategic initiatives in support of DU.
"We are extremely pleased to partner with CBS Collegiate Sports Properties and appreciate their interest in us," said Vice Chancellor for Athletics & Recreation Peg Bradley-Doppes. "The growth of our athletic program and facilities in recent years has been very exciting, and the opportunities to create additional revenue motivated us to consider ways to maximize our corporate sponsorship program. Our top priority was to secure a partner who not only would help us exceed our Divisional goals, but also understand and appreciate our unique athletic, campus and community culture. CBS Collegiate Sports Properties is a natural fit for our University."
"The University of Denver's tradition of excellence and values is consistent with our approach and we look forward to expanding the Pioneer brand," said Vice President/General Manager Doug Paschal. "We are proud to include DU in our family of collegiate partners."
About University of Denver Athletics & Recreation:
The Division of Athletics & Recreation provides athletic, recreational, and entertainment opportunities that meet the needs of students, faculty, staff, alumni, and the Denver community. Our Vision as an Athletics and Recreation Division is to actively create, promote and sustain an environment in which each participant is challenged and supported in pursuit of personal growth in the areas of sports, wellness and recreational activities.
About Denver Sports Properties:
Denver Sports Properties is the exclusive marketing rights partner for the University of Denver. Denver Sports Properties manages corporate partnership opportunities including on-premise signage, entitlement opportunities, videoboard branding and premium hospitality. Denver Sports Properties is a division of CBS Collegiate Sports Properties.