ATLANTA - CSS, the regional sports channel focused on sports throughout the South, announces it has entered into a sponsorship agreement with GEICO. GEICO, headquartered in the Washington, D.C. area, is welcomed by CSS as a sponsor during the 2010 football season where they will have a presence during live SEC, Conference USA and Sun Belt football games.
This new partnership with CSS offers GEICO exposure across the south in a wide variety of NCAA football content. In addition to being a sponsor of select live games, GEICO advertising will be seen on Sundays during Talkin' Football and on Thursdays during Talkin' Football SEC Edition. The GEICO brand will be seen by over six million viewers in thirteen states throughout the 2010 football season.
"We believe strongly in the power of sports programming and are very excited to expand our reach and brand to the CSS viewers", says Bill Brower, Director of Advertising for GEICO.
CSS Vice President and General Manager, Mark Fuhrman, is also pleased to welcome GEICO as a 2010 sponsor of CSS football. "CSS provides great opportunities for advertisers to reach a sports-oriented audience with great live NCAA games and football programming. We are excited to bring GEICO on board as one of our newest partners this season and look forward to continuing our relationship with them for years to come".
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the third-largest private passenger auto insurer in the United States. GEICO provides auto insurance coverage for 9 million policyholders and insures more than 16 million vehicles.
In addition to auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.
As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company and ranks at the top of several national customer satisfaction surveys. For more information, go to http://www.geico.com.
CSS is a 24-hour sports channel carrying a full slate of college sports programming and can only be found on cable. With over 40 live football games including the SEC, Sun Belt, Conference USA, and Gulf South Conferences, the channel offers a comprehensive sports lineup throughout the year. The channel also offers more than 175 men's and women's live college basketball games and over 60 live baseball games, as well as a comprehensive mix of sports news and in-depth sports analysis geared toward fans in the south.
For more information on CSS, or to find out how you can get CSS on your cable system, log on to www.css-sports.com.