Wildcat Sports Marketing, Northwestern’s multi-media rights partner since 2001, has changed its name to Northwestern Sports Properties, NU Director of Athletics and Recreation Jim Phillips announced on Monday, April 27. 

Northwestern Sports Properties will be the sole source for Northwestern Athletics’ corporate partnerships including in-game football and basketball radio on WGN 720 AM, on-premise development and corporate development. “To be certain, I am extremely pleased to announce the re-launch of Northwestern Sports Properties,” Phillips said.  “Northwestern has been successful in creating lasting partnerships with our very important corporate sponsors. This new structure will further enhance Northwestern’s as well as our corporate partner’s visibility throughout the Big Ten Conference and among sports fans nationwide.”

NSP General Manager, Amy Potter, has twelve years of corporate marketing and sponsorship management experience. She will continue to lead the team in the creation of marketing plans and the facilitation of Northwestern’s corporate partnerships.

Shawn Adams recently joined Potter and NSP as General Sales Manager. Adams has a multitude of media and sports sales experience with organizations such as the Chicago Bears, NBC, Belo and Media General.

Northwestern Sports Properties will continue to forge relationships with national and regional brands. This opportunity will grow Northwestern’s brand by creating fully integrated marketing plans for their Wildcat corporate partners.

To launch the new name and integrated marketing concept, Northwestern Sports Properties will be hosting a private party downtown.