ATLANTA - CSS, the regional sports channel focused on sports throughout the South, announces it has entered into a sponsorship agreement with Tony Chachere's Creole Foods.  The sports channel welcomes Tony Chachere's, known for its variety of Creole seasonings, cookbooks and unique South Louisiana cuisines, as a sponsor of CSS live games and original programming.

The new partnership with CSS offers Tony Chachere's exposure across the south in a wide variety of live NCAA athletics featuring teams from the SEC, Sun Belt, Conference USA and the Gulf South Conference.  In addition, CSS and Tony Chachere's will host a tailgating cook-off event in the fall of 2010.  Through the agreement, the brand will be seen by over six million viewers in thirteen states throughout the 2010-2011 football, basketball and baseball seasons.

"Tony Chachere's is all about bringing people together with great food," says CEO Don Chachere. "We believe that our partnership with CSS will allow us to reach out to sports fans like never before".

"We're pleased to welcome Tony Chachere's as a sponsor," says CSS Vice President and General Manager Mark Fuhrman. "We know CSS will offer them great opportunities in reaching a sports-oriented audience in the south".

About Tony Chachere's Creole Foods
Tony Chachere's Creole Foods began in 1972 as a retirement hobby for South Louisiana chef Tony Chachere. That same year, he published Cajun Country Cookbook, fulfilling a lifelong dream to record the recipes of his beloved South Louisiana cuisine. Tony Chachere's Original Creole Seasoning created the category and is still the #1 selling creole seasoning in the world and category leader of all time. Tony Chachere's makes over 65 products, including a line of seasonings, injectable marinades, rice dinner mixes, roux and gravy mixes, frozen entrees, tur-duc-hens, sausage, & fish frys.

About CSS
CSS is a 24-hour sports channel carrying a full slate of college sports programming and can only be found on cable.  With over 40 live football games including the SEC, Sun Belt, Conference USA, and Gulf South Conferences, the channel offers a comprehensive sports lineup throughout the year.  The channel also offers more than 175 men's and women's live college basketball games and over 60 live baseball games, as well as a comprehensive mix of sports news and in-depth sports analysis geared toward fans in the south.
 
For more information on CSS, or to find out how you can get CSS on your cable system, log on to www.css-sports.com.